Jafra Opens New Manufacturing Site in Mexico

Jafra Cosmetics International, Inc. has opened its new $30 million state-of-the-art manufacturing facility in Querétaro, Mexico.

The 23-acre complex is now Jafra’s lead manufacturing facility, employing 800 people and supplying its worldwide sales and operations in 17 countries. The facility is 50% larger than its previous plant and can accommodate annual production of up to 200 million units, according to the company, which is a unit of German firm Vorwerk & Co.

Featuring green technologies and modern infrastructure, the 254,000-sq.-ft. plant complies with the most stringent standards for cosmetic production, the company said.

“This world-class manufacturing facility enables us to meet the growing demand for our existing products and we have the added flexibility and capability of easily handling production of future product lines,” said Dr. Friedrich Kroos, Jafrapresident and chief executive officer. “At Jafra we’re committed to excellence in quality, service levels and costs. Innovation is built into every phase of our business and the Querétaro manufacturing center is a direct reflection of this philosophy.”

“We strongly believe in the future of Jafra,” added Walter Muyres, managing partner and executive board member, the Vorwerk Group. “This significant capital project investment supports our planned course of expansion and it will accommodate our anticipated growth for decades.”

Construction of the complex took less than a year and was completed within budget, according to Jafra, which was ranked No. 30 in Happi’s 2009 Top 50 Report.