Company News

Kardashian Cosmetics Sees Expansion

CVS/pharmacy picks up brand for over 2,000 locations.

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By: TOM BRANNA

Editor

Beauty licensing company Boldface Group, Inc. will expand its Kardashian Sisters’ brand to 2100 CVS/pharmacy stores in 2013 after a successful initial launch of the company’s limited edition holiday line.

To increase visibility, Boldface will showcase the Company’s newly launching products on power-wing units, strategically placed in the beauty areas at CVS/pharmacy stores as of March 2013.

The full launch assortment by Kourtney, Kim and Khloe includes four mascara offerings, Joystick long lasting moisturizing lipstick and Honey Sticks wild honey flavored lip gloss. All products were specifically formulated and designed to share Kourtney, Kim and Khloe’s love for high quality beauty products and to make them available at very accessible prices, according to the company.

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