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Following her acquisition of the company, the seasoned fragrance and home merchandising expert will also serve as the brand’s creative director.
By: Lianna Albrizio
September 19, 2024
Formulary 55 – the fragrance company that makes botanical bath, body and home products – has named Kecia Hielscher its new owner, CEO and creative director.
Hielscher has over two decades’ experience in the home décor and fragrance industry working for brands including Nordstrom, Williams-Sonoma, Disney and Neiman- Marcus.
Her acquisition of Formulary 55, headquartered in Pueblo, Colorado, marks a significant milestone in the brand’s 10-year history, officials said.
“I fell in love with Formulary 55’s brand for its luxury and natural positioning and products that look and perform as amazingly as they smell,” said Hielscher. “I am excited to lead this incredible, women-powered team and to continue the tradition of delivering naturally indulgent gifts that elevate the everyday, whether it be for friends, family or ourselves.”
The company offers more than 30 exclusive signature scents housed in black-and-white packaging featuring vintage botanical drawings.
Check out our coverage of home fragrance trends here.
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