L’Oréal Professionnel Coming To Sephora

L'Oréal Professionnel's haircare products are now available on Sephora.com and will be available in select stores nationwide starting August 18.

 

“Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry,” said Mounia Tahiri, L'Oréal Professionnel general manager. “Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora's team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L'Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons.” 

 

L'Oréal Professionnel will launch with a six-collection assortment including Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression and Silver providing the consumer a wide variety of options that promote healthy hair, maintain color and repair damage.

 

L'Oréal Professionnel products will be sold on Sephora.com and throughout the US at locations in New York, Boston, Los Angeles, Philadelphia, Chicago, Atlanta, Houston, Dallas, San Francisco, San Diego, Denver and Minneapolis.