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Estée Lauder-owned skincare brand engineered for men expands its retail reach.
By: Lianna Albrizio
August 21, 2024
Lab Series has made its debut in the US Amazon Premium Beauty store.
Within the Lab Series store in US Amazon Premium Beauty, customers can access educational content tailored to men’s unique skin concerns and obtain targeted product solutions. The site will offer shoppable recommendations, enabling customers to easily build a personalized skincare routine, according to the brand, which is part of The Estée Lauder Companies.
“Lab Series’ launch in the US Amazon Premium Beauty store is an exciting new chapter for the brand,” said Pierre-Olivier Garcin, senior vice president, global general manager, Lab Series and Darphin Paris. “There is strong momentum in the men’s skincare market driven by an increasingly self-aware male consumer. However, there is a lack of bespoke education to help men make informed decisions about their skincare routine. The new Lab Series experience in Amazon’s store will help educate and empower both our existing and new consumers, offering expert and scientifically backed product solutions engineered for men’s specific skin concerns.”
The storefront will include bestsellers such as All-In-One Multi Action Face Wash, All-In-One Defense Lotion SPF 35 and All-In-One Face Treatment; new Daily Rescue Energizing Gel Cream; and the Max LS series, which targets men’s-specific skin aging.
Customers can browse products here.
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