Lauder Acquires Rodin Olio Lusso

The Estée Lauder Companies Inc. has acquired Rodin olio lusso, a luxury skin care brand founded by the New York stylist Linda Rodin. Terms of the deal were not disclosed.
 
Founded in 2007, Rodin olio lusso provides a highly selective line of premium, sensorial products and has unique positioning in the high-growth subcategory of skin care oils. The brand is currently sold in select high-end, trend-setting boutiques and specialty-retail channels, including Barney’s, Colette and Liberty.
 
The centerpiece of company is its Luxury Face Oil, which is mixed from a combination of eleven essential oils derived from flowers and botanicals. Many of these same oils are featured in the brand’s other products, including body oil, luxury hand and body cream, perfume, soap, a scented candle, and hair oil developed in partnership with renowned hairstylist Bob Recine.
 
“Rodin olio lusso is the ultimate ‘insider’ beauty brand,” said Fabrizio Freda, president and CEO of The Estée Lauder Companies. “With its luxurious product line and strong creative point of view, we believe it has the potential to be a high-growth global skin care brand that strategically enhances our portfolio. Linda is truly an authentic creative force and has an incredible entrepreneurial spirit. I am thrilled to welcome her and her brand to The Estée Lauder Companies.”