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Perry Ellis brand to launch women’s fragrance, bath and home scents in 2017.
October 10, 2016
By: TOM BRANNA
Editor
Perry Ellis International has entered into a license agreement with Sheralven Enterprises Ltd. to design and distribute women’s fragrance, bath and home fragrance products under the Laundry by Shelli Segal brand throughout the United States, Canada and Mexico. The collection is planned to launch for Holiday 2017 in major department stores, cosmetic and fragrance specialty stores as well as e-commerce channels. “We are confident Sheralven will be a terrific partner in capturing the spirit and femininity of the Laundry by Shelli Segal woman, with a fragrance collection beautifully designed to capture the brand’s unique style. This alliance will certainly continue to extend our global reach,” remarked George Feldenkreis, executive chairman of Perry Ellis International. Sheralven Enterprises, Ltd. has been a family owned and operated distributor of designer, branded beauty products.
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