Financial News

Lorac Gains An Investor

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By: Tom Branna

Lorac Gains An Investor

Encore Consumer Capital, a San Francisco-based private equity firm, has invested in Lorac Cosmetics, the color brand founded by celebrity makeup artist Carol Shaw.

Shaw will continue on as founder, maintaining key roles in product development and public relations; Tom McMeekan is now the company’s new chief executive officer.

“My colleagues and I at Lorac are excited to be partnering with Encore Consumer Capital. I am very proud of Lorac’s success, and look forward to working with the company’s new CEO, Tim McMeekan, to bring the brand to even greater heights,” said Shaw. “The best of Lorac is yet to come.”

Encore’s current investments include nail brand Butter London and MyChelle Dermaceuticals; at one the firm’s portfolio included Tarte Cosmetics, which it later sold to Kosé.

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