L’Oréal USA tapped Dave Kersey as senior vice president of media in the United States. In this role, he will report to chief digital and marketing officer for the United States, Han Wen.

Kersey joins the Groupe from GSD&M, a fully integrated agency within Omnicom Media Group. He brings more than 20 years of seasoned media and advertising experience to the team having led major organizations across several industries including hospitality and entertainment.

“We’re thrilled to welcome Dave, whose expertise and passion will undoubtedly support L’Oréal’s continued digital transformation,” said Wen. “His insights on the evolving media landscape will be instrumental in positioning L’Oréal as an industry leader, delivering the most innovative and engaging experiences for our consumers.”

Before joining GSD&M, Kersey cultivated a diverse portfolio, supporting some the biggest brands such as Disney and Intel at top agencies including Dentsu, OMD Worldwide and Horizon Media. Currently, Kersey lends his expertise as a valued member on prominent agency councils including Magnite and LG Ad Solutions.