Marketing News


  • Skin Care
    Hutton Joins StriVectin

    Hutton Joins StriVectin

    Model becomes global brand ambassador.
    08.07.19

  • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care

    Gunas To Enter Cosmetics

    Vegan handbag brand Gunas has completed its seed investment round and says it plans to move into beauty products. The company will use the $250,000 investment to introduce what it describes as  “uniquely designed” artisanal beauty…
    08.02.19

  • Fine Fragrance

    Revamped Caribbean Joe fragrances

    Be on the lookout for revamped Caribbean Joe fragrances. Owner Sequential Brands Group, Inc. has signed a partnership with Bellevue Brands and is in the process of relaunching the brand. Caribbean Joe operates in 20 product categories across men&rsqu…
    08.02.19

  • Functional Ingredients | Skin Care

    Wellness Shots for Weight Loss

    Lindora, a medically supervised weight loss and wellness company, has created line of proprietary “Specialty Wellness” shots that focus on weight loss, stress and skin care. Dr. Amy Lee, Lindora’s chief medical officer, oversaw the…
    08.02.19

  • Color Cosmetics

    Maybelline Teams with Summer Mckeen

    Well-timed for the season, Maybelline New York collaborated with Summer Mckeen, a 20-year old rising beauty creator, to launch The Maybelline x Summer Mckeen Lip Gloss Collection. The curated collection features six limited-edition lip glosses availa…
    08.02.19

  • Hair Care

    Herbal Essences Honors LGBTQIA+

    Herbal Essences celebrated 2019 World Pride with a larger-than-life blooming garden wall. Designed to honor the members of the LGBTQIA+ community and supporters, the wall was housed at the Riviera Cafe, a community landmark in New York City. &ldqu…
    08.02.19

  • Household Cleaning

    Biokleen Celebrates 30th Anniversary

    Family-owned Biokleen is celebrating its 30th anniversary. The company got its start in 1989 with the launch of Biokleen All Purpose Cleaner 2. Jim Rimer, along with his daughter Cindy, and, for the past 15 years, son-in-law Barry Firth, have grown t…
    08.02.19

  • Skin Care

    Good Science Beauty's Retail Partnership

    Good Science Beauty has announced a retail partnership with Neighborhood Goods. The partnership with the Texas-based retailer is the personal care company’s first. Neighborhood Goods, which has a New York shop in the works, calls itself a &l…
    08.02.19

  • Hair Care

    My Black Is Beautiful Hair Care Debuts

    P&G and Sally Beauty launched My Black is Beautiful hair care. The My Black is Beautiful platform was created in 2006. “We are excited and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line,&rd…
    08.02.19

  • Color Cosmetics

    Makeup & Masks Arrive at L’Occitane

    Just in time for summer, L’Occitane made its foray into color cosmetics with a fruity lip collection and a multi-masking line infused with fresh ingredients from Provence and the Mediterranean Basin. Both the lip and mask lines are filled with…
    07.01.19

  • Sun Care

    Colorescience Publishes Study

    Colorescience has published results of its study “Beyond sun protection factor: An approach to environmental protection with novel mineral coatings in a vehicle containing a blend of skincare ingredients” in the Journal of Cosmetic Dermat…
    07.01.19

  • Hair Care

    Henkel’s göt2b Series

    Henkel’s göt2b hair care brand has produced an original short-form series called “Turning the Tables,” a coming-of-age story set in the DJ-driven world of electronic dance music (EDM) and featuring an exclusive mix inspired and…
    07.01.19

  • William Shatner Shills for SoClean

    SoClean, which calls itself the creator of the world’s first automated CPAP cleaner and sanitizer, has tapped actor William Shatner as an ambassador and spokesperson. Shatner is a CPAP user and SoClean customer, according to the Peterborough, N…
    07.01.19

  • Hair Care | Skin Care

    Little Green Recognized by PETA

    Little Green, a Fair Lawn, NJ-based maker of hair care and skin care for children with sensitive skin, has been recognized by PETA’s Beauty Without Bunnies program. All Little Green products now feature PETA’s bunny emblem. “We a…
    07.01.19

  • Skin Care

    Hope & Beauty Launches Online Store

    Hope & Beauty, a Mountain View, CA-based marketplace for cancer patients and cancer survivors, has launched a new online store along with a select line of body care products known as Chemo Companions. The products, according to the retailer, are…
    07.01.19

  • I&I Marketplace

    CloroxPro's Champions of Clean

    CloroxPro has announced the winners of its first-ever Champions of Clean contest. Greg Masse, a custodian at Louis Toffolon Elementary School in Plainville, CT, and Minnie Watson, an environmental services tech at Memorial Medical Center in Springfie…
    07.01.19

  • Unilever Ventures Invests in Influencer

    Unilever Ventures Invests in Influencer

    A move to combat follower fraud.
    06.14.19

  • CeraVe Debuts New Campaign in Milan

    CeraVe Debuts New Campaign in Milan

    Video series features dermatologists' insight on skin care.
    06.10.19

  • Bluemercury Marks 20 Years of Business

    Bluemercury Marks 20 Years of Business

    Beauty retailer will celebrate with exclusive products and events.
    05.13.19

  • Skin Care

    Repêchage at IECSC New York 2019.

    Repêchage CEO and Founder Lydia Sarfati recently provided care education at IECSC New York 2019. More than 75 skin care professionals joined Sarfati, who is also chairman of CIDESCO Section U.S.A, for two classes (The Best Facial Massage: Relax…
    05.01.19