Maybelline Adds Attitude to Ink

Maybelline New York is continuing to play with color and celebrate trailblazing women who inspire a new generation, by partnering with celebrated, mixed-media artist, Ashley Longshore to introduce a limited-edition collection of SuperStay Matte Ink shades that reflect the bold lifestyles of their consumers.
 
The Maybelline New York X Ashley Longshore collection features signature prints from the artist’s attention-grabbing designs reimagined for the packaging of six cult-favorite SuperStay Matte Ink shades. The vibrant patterns were selected to reflect the statement-making shades of the collection and challenge women to empower themselves through self-expression. Whether you’re a Loyalist, Believer, Pioneer, Dreamer, Visionary or Artist, these wearable, liquid matte shades are packed with bold attitude and confidence. Inspired by the creative force that is Ashley Longshore, one of the Maybelline featured shades is aptly named “Artist,” and is complemented by the custom “Livin the Dream” tagline Longshore created for the collaboration, perfectly capturing the look of Maybelline New York.
 
One of the top-selling collections for Maybelline New York, Super Stay Matte Ink lipsticks deliver intense color that lasts up to 16 hours and can stand up to the schedule of a global force like Ashley Longshore. Maybelline New York’s patented exclusive technology features an elastic ink formula that delivers a hydrating, velvety-matte finish.
 
“Recreating my designs for the packaging of Maybelline New York’s SuperStay Matte Ink was an incredible opportunity to work with a new medium. My love of color is always what really makes my artwork “POP” and the Maybelline shades selected really emphasize this. I have always found synergies between makeup and art as tools to express myself, and I hope this collection empowers others to do the same,” said Longshore.
 
“Maybelline New York is excited to work with a true creator like Ashley Longshore who continues to push boundaries. This collaboration emphasizes the shared brand values of encouraging individuality and self-expression,” commented Trisha Ayyagari, global brand president, Maybelline New York.
 
The Maybelline New York SuperStay Matte Ink x Ashley Longshore Limited-Edition Collection is available in stores and online beginning September 2019. Visit Maybelline.com for more information.