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September 24, 2019
By: Happi Staff
Maybelline New York is everywhere—from the Emmys red carpet to Fashion Week. But according to the company, value shoppers are also a big party of Maybelline, as one of the unique and possibly unexpected retail partnerships the makeup marketer has is with Dollar General stores nationwide. According to GlobalData Retail, 75% of the US population lives within five minutes of a Dollar General store – making our products easily accessible for any beauty lover! According to Maybelline brand ambassador and celebrity makeup artist Vincent Oquendo, the brand’s cornerstone Great Lash Mascara is still a hit. “This mascara is an absolute classic, and is favorite of mine for a fluffy, clump-free lash!” he said. The company is also branching out in marketing for Fall 2019. It just named Estelle Chen as its latest face, as reported in Happi.
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