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Powered by 1% Maxi-Lip infused with spicy chili fruit extract and ginger root oil, the liner touts an immediate volumizing effect in six shades.
July 11, 2025
By: Lianna Albrizio
Associate Editor
The lip liner craze in color cosmetics isn’t going anywhere.
Outlining lips to look fuller and more defined has become step one in sculpting the perfect pout.
Milani Cosmetics is introducing a new player to the lip liner market: Keep It Full Plumping Lip Liner.
Powered by 1% Maxi-Lip for long-term plumping and infused with spicy chili fruit extract and ginger root oil, the liner touts an immediate tingle and volumizing effect. The richly pigmented creamy liner nourishes lips with antioxidant-rich coca and mango butters allowing for eight-hour wear.
Keep It Full Plumping Lip Liner retails for $10.99 on milanicosmetics.com and at Ulta.
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