Monat Expands Hair Care Stable

Monat Global is rolling out a new Advanced Hydrating System infused with Rejuveniqe S billed as a next generation super activated oil. For more on Monat, click here.

Inspired by research in the fields of biochemistry and cell signaling, Monat developed Rejuveniqe S, an exclusive, proprietary activated oil that delivers enhanced hydration to the hair and scalp. This clinically proven ingredient combines the nourishing and revitalizing powers of Rejuveniqe’s 13-plus botanical oils and extracts with a patented, activated oil fraction derived from olive oil and jojoba deed extract. These “powerhouse” oils act to infuse hair with intense hydration, youthful resilience and instant luminosity, said the company.

“We understand that the first line of defense against dry, lifeless hair is a powerful, natural moisturizer. Our new Advanced Hydrating System infused with Rejuveniqe S offers the best ingredients for maximum hydration without silicon or mineral oils, which weigh hair down and are ultimately damaging to the hair follicle,” said Stuart MacMillan, president of Monat. “And, because safety and efficacy are our top priorities, we empower our scientists to research new ingredients, create new formulations and test the raw and finished products. We’re very pleased to be able to state that all our products are tested dermatologically safe.”

The first two products in this new collection are Monat’s Double Action Hydrating Serum and Heavenly Hydrating Masque. Each product envelops the hair with a scent reminiscent of a fresh ocean breeze while it quenches hair’s thirst from root to tip for improved suppleness and a natural, radiant glow.

The Double Action Hydrating Serum is a gentle yet potent multi-functional leave-in hair treatment featuring Rejuveniqe S and supercharged with moisture-attracting hyaluronic acid, body-building Panthenol (pro-vitamin B5), and beneficial botanical nutrients to provide superior replenishment to dull, lifeless strands. When shaken, each double-phase vial mixes to transform into an ultra-lightweight, milky serum that is extremely effective at restoring smoothness, elasticity and manageability while providing protection from external stressors.

The Heavenly Hydrating Masque is an ultra-hydrating lightweight gel cream masque that delivers an immediate surge of hydration without weighing hair down. Its gentle, detangling formula is packed with moisture-attracting hyaluronic acid-based technology to immerse hair in a hydrating cloud while ceramides help retain the moisture and amino acids help improve shine, strength and manageability.

“Hair loses moisture in a number of ways – aging, chemical processing, heat styling – Monat’s Rejuvniqe S and new Advanced Hydrating System are designed to help restore hair’s moisture with extra nourishing oils and hyaluronic acid, which has the ability to hold 1,000 times its weight in water,” said Jamie S. Ross, scientific board member and senior VP for R&D, Monat. “In independent, third-party clinical tests, REJUVENIQE S increased hyaluronic acid expression for improved hydration maintenance by 31 percent, when compared to untreated skin.”