Mr. Clean’s In A New Campaign…for Xerox

The campaign demonstrates there are better ways for companies to handle back office work—by innovating and partnering with Xerox. In one spot, Mr. Clean is shown digitizing documents.

“We’re fortunate to have great client partners who worked side-by-side with us in showing how their businesses benefit when Xerox is doing what we do best,” said Christa Carone, chief marketing officer, Xerox. “It’s all about communicating the new Xerox in fresh and engaging ways to disrupt legacy perceptions of the Xerox brand, and turn up the volume on the breadth and depth of our services and technology.”

The campaign kicks off in the U.S. on Sept. 7 and will roll out in Europe later this year.

Other companies teaming with Xerox include Marriott, Target and Ducati as well as University of Notre Dame and The New York Mets.