Company News

New President at Green Earth Technologies

Higgs leaves president's post; Jeffrey Loch takes over.

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By: TOM BRANNA

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Green Earth Technologies, a White Plains, NY-based maker of green household cleaning products, has announced that Simon Higgs, its president and chief operating officer and a member of the board of directors has resigned effective Sept.15.

Jeffrey Loch, one of the company’s founders and a member of the board who functions as the company’s chief marketing officer, has been appointed president, and Greg Adams, the company’s chief financial officer, has been appointed chief operating officer.

In addition, the board has appointed David Buick of The Galesi Group, as a director of the company to replace Higgs.

“While I regrettably announce my departure from Green Earth Technologies in order to pursue other career goals in my core industry, I remain invested as a GET stockholder and am extremely confident in the current leadership to produce innovative, sustainable and cutting edge products for the masses,” said Higgs.

Higgs was one of the first investors in the company, the first outside board member appointed in 2008, and eventually became president and COO in 2009.

“Simon has been a huge proponent of Green Earth even before he joined us and I am very grateful that he was willing to accept our president and COO position while maintaining his board appointment at such an instrumental time. On behalf of all of us at GET, we wish him the best of luck during this transition,” said Jeff Marshall, CEO and Chairman. “In the meantime, as we look at the needs of the company, we couldn’t be more pleased to have Jeffrey Loch, our founder and Greg Adams, our CFO since June 2008, add to their current leadership roles. The consolidation of both Jeff and Greg’s leadership roles provides increased resources for support positions as we continue the momentum of recent achievements and distribution goals.”

Green Earth Technologies produces G-branded green products made with American-grown base oils that utilize the power of nanotechnology to deliver environmentally friendly products for the automotive and household performance and cleaning categories. Product are sold on Amazon.com as well as at a variety of lube centers and retailers, including The Home Depot, Fred Meyer, Kroger, Albertson’s, Giant, Shop Rite, VIP, National Auto Stores, Do It Best, Lex Brodie’s Tire Company, Honest One and participating ACE & True Value dealers.

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