The Estée Lauder Companies (ELC) has announced upcoming personnel changes, including the retirement of company veteran Mark Loomis, group president, North America.

Loomis, who has been with ELC for more than 28 years, will retire at the end of fiscal 2025. He will be succeeded by Tara Simon, who will assume the role of president, North America, and Amber English, who will assume the role of president, digital and online, North America.

Simon and English will assume their new roles beginning January 1, 2025 to assume a smooth transition, according to ELC.

Simon will report directly to Fabrizio Freda, president and CEO.  English will jointly report to Freda and Gibu Thomas, executive vice president, online.

Loomis: A ‘Visionary’ Leader

“Mark is a visionary leader who has driven meaningful impact through nearly three decades at the Company, promoting greater integration across our portfolio and regions, championing a commitment to our people and values, and inspiring excellence and creativity every day,” said Freda in a statement. “He guided the business strategy in North America, maintaining a steadfast focus on the consumer amid the shifting beauty landscape, and while leading our Asia/Pacific region, he oversaw regional strategies that supported business acceleration and commercial operations to drive growth. We are grateful for his contributions and dedication to the Company.”

Freda said Simon and English will  “bring incredible experience that make them uniquely well-suited to capture the promise of this evolving market while advancing our strategy and ambitions. Together, their leadership marks a new chapter of growth in North America, by launching new products and taking existing ones to new audiences, fueled by relevant, compelling and differentiated marketing, and serving our customers wherever they prefer to shop.”

Simon’s New Role

Simon will focus on executing the company’s North America brick-and-mortar channel strategy, including specialty-multi, department stores, and free-standing stores. She joined The Estée Lauder Companies in 2020 as SVP, global manager, Too Faced, and was promoted to global brand president, California Brands, which includes oversight of Too Faced and Smashbox, where she focused on driving product and consumer engagement innovations.

A successor to Simon’s role leading the company’s California-based brands will be announced at a later date, according to ELC.

From Amazon to ELC

In her new role as president, digital and online, North America, English will oversee the continued acceleration of the company’s digital-first transformation and omni-capabilities for North America, fueled by online. She will drive a best-in-class strategy that supports consumer acquisition, retention and differentiated, exceptional brand experiences while leading all eCommerce activities in the region, including across the company’s owned brand.com properties, retailer.com, and pure play online retailers, according to ELC.

Most recently, English has played an instrumental role in leading the company’s initial brand launches in the US Amazon Premium Beauty store, and has led the North America digital transformation focused on developing best-in-class digital experiences for consumers across owned Brand.com properties, Retailer.com and Amazon.

English joined The Estée Lauder Companies in 2022 from Amazon.