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Eyelash extension brand hits up Fashion Week in Miami.
December 8, 2010
By: TOM BRANNA
Editor
NovaLash presented Richie Rich’s Runway Show at The Setai as part of Funkshion: Fashion Week Miami’s Spring/Summer 2011 shows. NovaLash stylists applied full-sets of lashes on Richie Rich and his models prior to the showat the NovaLash booth during SHOP Miami on Saturday at The Bass Museum of Art.The stylists used a variety of lash extensions, mixing different lengths, textures and colors to create a unique lash look for each model. “Richie Rich is known for transforming the typical runway show into fashion entertainment at its best.From glitter, confetti and bubbles to colorful wigs, tribal face paint and outrageous, yet artistic, makeup – he’s done it all!Going along with the glam-tastic theme, Novalash stylist, Sophia Hak, applied pink lemonade and blue raspberry candied lashes to Richie,” says Ali Moon, pr representative for NovaLash. “My lashes feel like butterflies in the clouds!Amazing!” says Richie Rich when asked about his new NovaLash extensions. As presenting sponsors of this event, NovaLash provided gift bags for all media, models, celebrities and VIP guests who attended the Richie Rich fashion show.The gift bags included NovaLash cosmetics and gift cards for NovaLash extensions applied by top lash stylists around the country. For more information visit www.novalash.com or www.facebook.com/novalashUS .
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