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Lovatics capsule range created by celebrity for fans.
January 12, 2016
By: Melissa Meisel
Demi Lovato fans, AKA “Lovatics” can now bring out their inner beauty and look like a star with NYC New York Color Palette Eye Shadow, Lip & Cheek Tint, Mascara & Eyebrow Liner created exclusively by Lovato. Products are available at Target and Walmart. As the brand’s ambassador since January 2015, the singer/actress is celebrating her first anniversary by launching the highly anticipated “Lovatics Collection,” as a thank you to her loyal fans. “I am so excited to share my first makeup line with NYC New York Color. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” said Lovato.
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