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Launches ColorView AI hair color try-on experience.
December 10, 2019
By: Happi Staff
Perfect Corp., the beauty tech solutions provider behind YouCam Makeup, is partnering with international specialty beauty retailer, Sally Beauty Holdings Inc., to power its custom ColorView virtual hair color try-on experience which has launched in stores and on the Sally Beauty app. Sally Beauty’s trademarked ColorView kiosk is powered by Perfect Corp.’s advanced artificial intelligence (AI) and augmented reality (AR) technology, allowing consumers to experiment with hair color and makeup via hyper-realistic virtual try-ons before they purchase. The personalized ColorView AI experience plays to a consumer-centric strategy by matching customers with suggested product categories and shades based on their individual preferences and goals in order to help beauty shoppers make more confident purchase decisions. The technology aggregates hair color and makeup product recommendations across a variety of Sally Beauty brand offerings, including Ion, Arctic Fox, Wella, Ardell, and COL-LAB. By integrating the interactive AI try-on experience via the Sally Beauty mobile app, the brand is able to reach even more consumers directly through their phones. “This unique in-store integration is changing the way beauty lovers shop for hair color by creating a personalized tool for customers to feel confident in their purchase decision through true-to-life, try-before-you-buy beauty AI technology,” shared Perfect Corp. founder and CEO, Alice Chang. “It’s exciting to see Sally Beauty expanding our virtual try-on experience in stores and via mobile app, further proving the impact of AI beauty try-on in driving experimentation, product trial and product purchase.” Experience the ColorView virtual try-on experience in retail stores across the country and on the Sally Beauty mobile app. App Availability:
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