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Forms JV with Luxasia.
October 20, 2010
By: TOM BRANNA
Editor
More companies are entering the fast-growing markets of Asia. Most recently, Perfume Holding and Luxasia have inked an Asia joint-venture agreement. The JV will establish Singapore-based Perfume Holding Asia, which is to sell products manufactured and supplied by Perfume Holding in Asia (outside of India). This will be via Luxasia affiliates and other distributors that are already Perfume Holding’s partners in the region. Perfume Holding Asia will initially distribute the fragrance brands Perfume Holding already sells in Asia — namely, Ferrari, Iceberg, Benetton and La Perla, in addition to Galliano. “And then we will have specific plans for the other brands in our portfolio,” explained Brondi, adding they will come soon. Perfume Holding’s brands under license also include Ducati, Fiorucci, Trussardi and Max Mara, among others. The company combines Paris-based Selective Beauty and Parma, Italy-based Morris Profumi’s businesses.
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