P&G Beauty Partners With Olympian

She’s won the silver, and now she’s going for gold! Alicia Sacramone, Beijing 2008 Olympic Games silver medalist, will serve as an ambassador for Procter & Gamble (P&G) beauty brands including Covergirl, Olay, Pantene and Secret. Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee (IOC) in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.

Since joining the US National Team in 2003, Sacramone has won a total of 10 World medals, the most World medals won by a US gymnast. The Olympian and members of USA Gymnastics’ Women’s Senior National Team will be fully integrated across numerous marketing channels including advertising, in-store promotions, public relations, digital and social media.

Participating brands include Always, Clairol Nice ‘n Easy, Covergirl, Crest, Ivory, Olay, Pantene, Secret, Tampax and Venus. Several P&G beauty brands, including Covergirl, Olay, Secret and Venus, will also release a selection of top-selling products in P&G special limited-edition Olympic Games packaging.

In addition to the sponsorship of USA Gymnastics, P&G will continue their “Thank you, Mom” campaign as part of their larger sponsorship of Team USA during the London 2012 Olympic Games.