P&G Debuts Tide Professional Color Safe Bleach

There’s no place like home, and Procter & Gamble Professional, the away-from-home division of Procter & Gamble (P&G), is looking to encapsulate that cozy feeling for people on the go. The company rolled out Tide Professional Color Safe Bleach, an oxygen bleach technology designed to remove tough stains at near neutral pH level to help maintain fabric vibrancy even after 30 cycles, according to the company. Combined with P&G Professional’s other on-premise laundry products, the Tide Professional Laundry System is a unique industry offering that produces familiar softness and freshness on fabric to help create a home-like environment for consumers while they are away from home, it says.

“Knowing that a home-like environment helps improve consumers’ away-from-home experiences, the Tide Professional Laundry System offers a lineup of familiar brands through Tide, Downy and Clorox, iconic laundry solutions that have been trusted by consumers for decades. Our unique, near-neutral laundry system offers high performance products specially designed for the commercial laundry industry,” said Eric Hetrick, P&G Professional North America commercial director. “The latest addition to the Tide Professional Laundry System not only creates a nostalgic, home-like experience for consumers, it also underscores P&G Professional’s commitment to help businesses thrive through cutting-edge technology that extends linen life, rejuvenates fabric appearance and helps protect overall linen investments.”

More info: www.TideProfessional.com