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P&G, Sally Beauty Launch New Hair Care Line

New My Black is Beautiful Collection is exclusive to retailer.

Sally Beauty Holdings, Inc. and Procter & Gamble have launched a new collection of hair care products under the My Black is Beautiful banner. The new line is available exclusively in Sally Beauty stores nationwide and online.

“We are excited and honored to have partnered with Procter & Gamble and My Black is Beautiful on this new line,” said Maryann Herskowitz, vice president of color and care at Sally Beauty. “We share the vision of My Black is Beautiful to celebrate and empower Black women. To see that come to life in a line of products celebrating her unique beauty, thrills us.”

For more than 10 years, the My Black Is Beautiful platform has engaged in conversations with women in their community who are continuously seeking products to help her achieve her hair goals, no matter how she chooses to wear it. That engagement led to the development of the new line, according to the companies.

“The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new haircare line that is both inspired by and designed by Black women.”

The products will help nourish, moisturize, renew and style curly hair of all textures. The Golden Milk recipe contains a specially crafted blend of turmeric, coconut milk, ginger, honey and coconut oil. Golden Milk is a nutrient rich source of essential vitamins, minerals and amino acids. The line includes a Hydrating Sulfate-Free Shampoo, Fortifying Conditioner, 2 Tangle Slayer Conditioning Creams (for Type 3 and Type 4 Hair), and the Intense Recovery Treatment. Prices range from $7.99 – $12.99 and can be purchased exclusively in Sally Beauty stores nationwide and online at

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