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Taps Connie Britton to promote latest addition to mass market line.
October 8, 2013
By: TOM BRANNA
Editor
Connie Britton, Emmy and Golden Globe Award nominated star of the TV series “Nashville,” is pitching Pond’s Luminous Finish BB+, a new beauty benefit cream from the Unilever brand. Pond’s Luminous Finish BB+ is the latest addition to the brand’s Luminous Line. The product provides flawless coverage in seconds plus more even skin tone in two weeks. The multi-tasking beauty benefit cream has a unique pigment system designed to immediately conceal imperfections for natural-looking coverage. Unlike other BB creams, it is formulated with Tone Perfecting Complex that visibly fades dark spots. The SPF 15 formula contains UVA and UVB sun protection against skin-damaging rays. The BB+ cream has a superior* coverage of imperfections, dark spot reduction and non-greasy feel with a matte finish. Britton, who is teaming up with the skin care brand for the year to come, is kicking off the partnership via the “Pond’s BB+BFF Sweepstakes. Women can enter by creating a custom e-card with a photo of them with their BFF to serve as a reminder of the beauty of their friendship. Each e-card will serve as an entry to the sweepstakes, which runs through Oct. 31, 2013. Weekly prizes will be awarded, plus one of two grand prize BFF-worthy getaways to the Bahama Beach Club, a luxury ocean-side resort. Women can also enter to win by sharing their review of Pond’s BB+ Cream on the brand’s Facebook page. The complete Luminous Line—which includes day lotions, cleansers and towelettes— is available at mass retailers, select drugstores and supermarkets nationwide for a suggested retail price of $4.99 – $9.99.
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