Pravana Rolls Out Pure Enlightenment Balayage Kit

Much like the art of painting, stylists need the right tools to create their masterpieces, and different tools are required for different mediums. Therefore, hair care brand Pravana will introduce the new, industry-changing Pure Light Balayage Lightener, an innovative, specially formulated lightener designed for the artistic, free-hand form of highlighting known as Balayage.

The company partnered with hair guru and Balayage expert Guy Tang to develop the set featuring Pure Light Balayage Lightener as the key component. It contains a proprietary blend of rice flour and kaolin clay to form an outer shell that hardens, encapsulating the hair and lightener inside and keeping it moist, allowing for extended open-air processing. The kit has everything stylists need for Balayage techniques including the new lightener, three new Pure Light Activators, brushes, a palette and exclusive education and techniques from Tang himself to offer customized, beautiful blonde, sun-kissed tresses to clients.