Puig Acquires Majority Stake in Kama Ayurveda

Puig has acquired a majority stake in Kama Ayurveda, an Indian Ayurvedic brand of beauty and personal care products founded in 2002.

With this acquisition, Puig reaffirms its commitment to a company and a market with vast growth opportunity in beauty and wellness products.

For Puig—ranked No. 14 in Happi’s 2022 International Top 30 Report—Kama Ayurveda strengthens its wellness category with an offer that is rooted in the traditional Indian medical science of ayurveda.

Kama Ayurveda currently operates 54 owned stores in India, with plans to operate more than 60 by the end of 2022.

With what Puig describes as a “sophisticated on-line presence and strong domestic brand recognition,” Kama Ayurveda is ideally positioned to take its products to the global stage.

Puig will maintain its commitment to boost the brand’s leadership in the Indian market and continue to support the further expansion of Kama Ayurveda into global markets including the UK in early 2023, as well as offering expertise in brand building, technology skincare and perfumery.

“We are delighted to strengthen our partnership with Kama Ayurveda, which has become a leading brand in India, earning the loyalty of millions of discerning beauty customers with sustainable, plant-based skincare and lifestyle products. India represents an incredibly exciting opportunity for Puig, and with this investment we will continue our strategy of consolidating Kama Ayurveda’s strong domestic presence and of pursuing compelling opportunities in key markets abroad,” said Marc Puig, Chairman and CEO of Puig.

Vivek Sahni, co-founder and CEO of Kama Ayurveda said that by leveraging the “wealth of Puig experience in nurturing founders and growing global beauty and skincare brands, together we will bring the experience of authentic Ayurvedic beauty and wellness to new audiences.”