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More than 35 brands are scheduled to be part of networks' reimagined event.
July 22, 2021
By: Christine Esposito
Editor-in-Chief
QVC and HSN are bringing their Beauty Bash event back this year, shifting gears to a virtual platform. The 2019 Beauty Bash was held in Philadelphia. The 2021 QVC and HSN's Beauty Bash is Saturday, September 18, 2021 (12-3 p.m. ET). “We are thrilled to present a reimagined Beauty Bash for fans of 'all things beauty',” said Bridget Love, vice president/general merchandise manager of beauty for QVC and HSN. ” We have taken the best aspects of our in-person Beauty Bash event to create a unique virtual experience that is sure to surprise and delight all who attend. Attendees will have the opportunity to engage with their favorite brands through various virtual touchpoints and custom content, learn about the newest products, and hear from the experts on the latest trends. It will be a special experience to celebrate beauty.” The networks have created custom-designed interactive booths, experts and specialized content. Brands on the roster include Beekman 1802, Calista, Elemis, Estée Lauder, IT Cosmetics, Josie Maran, Korres, Lancer, Laura Geller, MAC, Mally Beauty, NassifMD, philosophy, Too Faced and Wen. This year's event will also introduce new brands making their debut Beauty Bash appearance, like Buttah, Sobel Skin Rx, Eu'Genia Shea, FarmHouse Fresh, KAZMALEJE, Kreyol Essence, Lawless Beauty, Maison 276 and Mented Cosmetics, said HSN and QVC. Experts behind many of the featured brands will be participating in special panel discussions on topics like clean beauty, inclusivity, inspiring founder stories, beauty at any age, beauty disruptors, rising beauty brands. Speakers include Stacy London, Katie Sturino, Laura Geller, Mally Roncal, Josie Maran, Annie Lawless, Dr. Paul Nassif, Kim Gravel, Naa-Sakle Akuete, LaToya Stirrup, and others. Beginning July 28, 2021, at 9 a.m. ET, a limited quantity of tickets that come with a special edition Beauty Discovery Box will go on sale for $59. The Beauty Discovery Box contains 26 must-have beauty products from participating vendors valued at over $500. Complimentary tickets to the event will be available once Beauty Discovery Box tickets sell out. Content from the event, including panel sessions, will be available online for attendees for seven days following the event.
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