Redken Rolls Out Hair Primer

Did you know that 70% of women don’t use heat protective products for their hair? Now consumers can achieve the ultimate blow dry in record time without damaging hair with Redken’s new pillow proof blow dry express treatment primer cream which cuts blow dry time, leaving stronger hair that’s nourished, manageable and protected from heat up to 450˚F, creating a silky-smooth result, said the company.
 
As the newest addition to Redken’s blow dry collection, the new pillow proof blow dry express treatment primer is a cream that features Redken’s exclusive Microflex Stylane Technology, which creates a protective thermal blanket on hair for lasting style memory and strength. Trisiloxane and Isododecane help to reduce blow-dry time and achieve a silky-smooth finish. The skincare inspired center dispensing delivery system helps to control the amount of product dispensed in a clean, easily accessible fashion.
 
“As stylists, we need to educate our clients about the importance of heat protection. Heat tools can disrupt the surface of the hair, causing breakage and moisture loss, which can leave hair looking lackluster,” said Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC.“Redken’s new pillow proof blow dry express treatment primer cream should be the first step every time you blow-dry or plan to use heat styling – both in the salon and at home. Not only will it cut blow dry time, but it also provides the ultimate heat protection to help keep your hair strong and silky.”