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Rimmel Rolls Out 25-Hour Foundation

Get the London Look and an extra hour to the day.

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By: TOM BRANNA

Editor

This season, the London Look starts with a luminous complexion and look-at-me lashes at Rimmel. The latest addition to the cosmetic range (besides novel mascaras, as reported in this month’s Happi) is its Lasting Finish 25-Hour Foundation ($7.48).

Incorporating the latest technology, Lasting Finish 25-Hour Foundation provides extended wear, hydration and an impeccably natural flawless finish, according to the company. Available in 11 shades, the lightweight foundation is enriched with an Energizing Mineral Complex and moisturizing Aqua Primer for an all-day fresh complexion. Thanks to its truly fatigue-proof, stress-proof formula, Lasting Finish delivers up to 25 hours of non-stop comfortable wear. Breakdown from sweat, heat and humidity is minimized, while skin feels energized and hydrated all day.

More info: www.rimmellondon.com

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