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Rite Aid Hosts Nail Enthusiast Contest

Industry leaders to judge best of creative nail designs.

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By: TOM BRANNA

Editor

Neon brights, funky French, ombre glitter and sherbet-y pastels – sounds like a celebration, right? Grab your nail file, buffing block and top coat because Rite Aid is looking for participants in its first ever “Search for the Rite Aid Nail Enthusiast”.


Contestants can now upload a photo of their most creative nail design onto www.riteaidnails.com. Judges will select 10 finalists, who will then move on to the next round of competition.

Judging this year’s contest will be nail pros Essie Weingarten of Essie Nail Polish, Suzi Weiss-Fischmann of OPI and YouTube vlogger Julie Gutierrez, who recently launched her own JulieG Nail Polish Collection with Jesse’s Girl Cosmetics (available at Rite Aid stores).

The top 10 finalists will be chosen by May 31 and will receive nail bags for the next round of designing by June 1. Consumers can then vote for their favorite nail design during the voting period from June 13-19. One grand prize winner will receive a $1,000 Rite Aid gift card, a feature in an upcoming Rite Aid email, plus the opportunity to be the next face to share nail tips, designs and advice.


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