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Celebrity hair care expert to lead social media project.
June 15, 2010
By: TOM BRANNA
Editor
Schwarzkopf & Henkel partnered with celebrity hair stylist Larry Sims on its social media campaign with göt2b, the brand of innovative hair styling products inspired by the latest trends. One of the hottest hair stylists working in the entertainment industry today, Sims will be sharing his expertise across several social media outlets with göt2b, including YouTube, Facebook and Twitter. The partnership kicked off at Nylon Magazine’s Young Hollywood party in Los Angeles at the Roosevelt Hotel. Next up, Sims will be filming monthly step-by-step videos on how to create the latest red -carpet and trendy hair styles using göt2b products. These videos will be featured on göt2b’s web site, Facebook, Twitter and YouTube channels. For more up-to-the-minute interaction with göt2b’s followers, Sims will be posting Facebook status updates and tweeting tips on how to get the most sought-after looks of the season with göt2b styling products. Follow göt2b and Larry Sims on: Facebook.com/got2b Twitter.com/got2bUSA YouTube.com/user/got2bUSA
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