Shiseido Earns Environmental Accolades

On March 9, 2009, Shiseido became the first company in the cosmetics industry to be certified under the Japanese Ministry of the Environment’s “Eco−First Company.”

Shiseido President Shinzo Maeda presented Shiseido’s Eco−First Commitment detailing the Company’s targets for its environmental protection initiatives to Minister of the Environment Tetsuo Saito.

The Eco−First Program was created by the Ministry of the Environment in April 2008 to “encourage leading companies in each industry to redouble their environmental protection activities by having them make a commitment to the Minister for the Environment concerning their environmental protection initiatives such as global warming countermeasures geared toward compliance with targets mandated by the Kyoto Protocol.” Certified companies are permitted to use the Eco−First Mark in publications and advertising.

Shiseido made the following commitments to the Minister of the Environment. (The Company’s commitments are presented in summary form. For details, see the attached reference information.)
1. Shiseido will actively pursue initiatives to prevent global warming.
2. Shiseido will actively pursue initiatives to realize a recycling−oriented society.
3. Shiseido will actively propose activities for realizing a society characterized by the beautiful coexistence of humankind and the planet Earth, both inside and outside the company.

In addition to verifying the progress of these initiatives and reporting the results to the Ministry of the Environment, Shiseido will officially announce these results through its website and other channels.

Shiseido has pursued an array of environmental activities based on the philosophy of “striving to protect the Earth’s environment in all its business activities” since adopting the Shiseido Eco Policy, the Company’s management policy on the environment, in 1992. These programs include practicing environmentally responsible product design, establishing a recycling system for used cosmetics glass containers (expanded
nationwide in 2001), implementing a zero emissions policy at its manufacturing factories (achieved at all domestic cosmetics factories in 2003), and installing a solar power generation system (at its U.S.−based East Winder Factory in New Jersey in 2007).

In line with acquiring certification as an Eco−First Company, Shiseido will redouble its focus on fundamental environmental activities and unique Shiseido environmental activities in accordance with its corporate social responsibility and its corporate message of “This moment. This life. Beautifully.” The Company will also strive to increase the transparency of these activities and disseminate related information globally to all stakeholders.