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Anita's Balm sold in biodegradable roll up container.
September 5, 2014
By: Christine Esposito
Editor-in-Chief
Anita Redd began selling her homemade natural skin balm, Anita’s Balm, three years ago, and has since expanded distribution to 1300 stores including Smith Drug, Fleet Feet Sports, and numerous specialty stores. Now the Lawrenceville, GA-based start-up rolling out product in a biodegradable, 3-D printed container. Faced with discontinuation of the bottles she was using to package her products, Redd found herself looking to alternative methods for packaging. She began exploring the possibilities of 3-D printing. “I have no chemical background, but I was going to figure it out,” she said. Her persistence paid off, leading to a beautifully designed 1-oz biodegradable roll up container. Her diligence in finding an eco-friendly solution speaks specifically to Redd's mission of natural health in parenting and all other aspects of her life and has led to an extremely positive reaction from her clients. The first batch of 150 1-oz bottles sold out within weeks, according to the company. Her goal with the new container is not only to have more control of the packaging process, but ties in with her commitment to sustainability. Biodegradable packaging helps eliminate the amounts of plastics and gasses that manufacturers put into the environment, making a safer world for all of us. “It's the only one like it on the planet,” Redd said. She has a patent pending on the design. “The ability to compost and biodegrade is really going to impact the cosmetics industry in unimaginable ways.”
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