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Colgate-Palmolive brand taps Latino bloggers to boost awareness.
March 31, 2015
By: Christine Esposito
Editor-in-Chief
Colgate-Palmolive's Suavitel brand has added Fragrance Pearls in-wash scent boosters, which have micro-encapsulated technology that provides 5X longer lasting fragrance. As a household staple for many Latinos, the Suavitel brand has become synonymous with a feeling of comfort and its unique scent often serves as a reminder of the soft nature of the “amor de mama” (a mother's love), said Colgate. Suavitel is offering two scents, Fabulous Field Flowers and Soothing Lavender. Suavitel has partnered with Marines Duarte, creator and blogger of En tus Zapatos, to provide special tips on how to better manage household chores including how to extend your laundry's fragrance for your entire family. The brand has also partnered with the inaugural #WeAllGrow Summit by Latina Bloggers Connect and some of the nation's top bloggers.
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