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November 4, 2013
By: TOM BRANNA
Editor
Superdrug has long been renowned for launching innovative beauty products and its latest new range is no exception. Style Expertise is a collection of professional hair styling products especially designed to deliver results that help hair stand out from the crowd. M&H Plastics worked alongside Superdrug and its contract filler Mibelle to produce a stunning range of products all manufactured in rich metallic-effect packaging which conveys the end benefit—silky smooth, shiny hair, said the company. All products are a bright turquoise color with natural colored closures—offering a fresh, contemporary look. Superdrug selected from M&H’s standard portfolio of products. The HDPE bottles are all Boston Rounds. In addition are two 35mm diameter polyethylene tubes which M&H printed in-house, including silver foil blocking of the Superdrug logo. More info: www.mhplastics.com
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