Today Is National Grooming Day!

When it comes to what guys do in the bathroom, few companies have more interest in their activities than Dollar Shave Club. No wonder, then, that DSC hired Harris to find out more about men's grooming habits. In honor of National Men's Grooming Day, which takes place on the third Friday of August (um, that's TODAY), DSC revealed some grooming findings that may have guys scratching their heads and beards. The Grooming Survey was conducted online by Harris Poll among 3,285 males aged 18+ in December 2014 and 3,068 males aged 18+ in January 2015. Here are some findings:

• Men are like fine wine, they get better with age, or at least into their early 30s. If men could look any age, on average they would look 31 years old.

• Men aren't lacking in the self-confidence department. A whopping 76% of men believe they are somewhat or very attractive.

• There may be a reason Botox advertising is aimed at women; only 25% of men are extremely or very concerned with aging.

• It's no surprise that people are attached to their smartphones, but men can't put their phones down, even in the bathroom. One in every three guys (32%) use their phone to either email, text, use apps or play games while going No. 2 on the toilet.

• Pharrell was beardless in his “Happy” music video and apparently he was onto something. Men who shave once a day are nearly 40% more likely to be happy.

• Chances of a woman meeting a man in a beauty/grooming aisle at the store – slim to none. Men spend on average only $27 a month on grooming products.

• There might be a lot of hype around what Hillary Clinton spends on a haircut, but it's likely not coming from men. On average, men spend $13.20 on a haircut.

• They say that “celebrity sells,” but that may not be the case for men. Only 3% of men shaved their facial hair because of changes in celebrity or fashion trends.

• Men may not come to the door with roses everyday but they do show their affection in other ways; nearly 30% of men would shave their facial hair for a significant other.

• Snooping may not be as common as you think; 4 out of 5 (82%) men say they have NEVER looked in their date's medicine cabinet.

• 65% of men say it's not okay to share a toothbrush with a significant other. So 35% are potentially ok with it? Time to have a conversation with your partner…

• Approximately 86% of men regularly use grooming products.

• Word of mouth makes a difference. 45% of men seek out advice about which grooming products to use with more guys seeking advice from family or friends than from professionals.

• Price does matter. 65% of men find price to be the most important factor in selecting a grooming product.


“DSC wants to help men live better, more successful lives. To create the best products and content, it's important for us to understand what's driving their decisions, what inspires their style and grooming habits, and what really goes on behind closed bathroom doors,” said Michael Dubin, founder and CEO of Dollar Shave Club. “We're always engaging with our current and potential members to learn more about their habits and needs, and as with this study, results are often fun, interesting and surprising.”