Turtle Wax Licenses Byotrol24

Turtle Wax today has signed a long-term licensing agreement with Integrated Resources International LLC for Byotrol24, an EPA-registered cleaner and disinfectant with 24-hour surface sanitizing action that disinfects more than 99.9% of germs including cold and flu viruses, 2009-H1N1 Influenza A virus, Respiratory Syncytial virus, coronavirus, rotavirus and norovirus.  The new Turtle Wax Multi-Purpose Cleaner & Disinfectant removes dirt, stains and odors, prevents mold and mildew for seven days, and won’t harm or discolor auto interiors as it contains no bleach or alcohol, said the company, which calls the new product a game-changing solution.

“After touching hundreds of surfaces each day, drivers and passengers unknowingly track germs into their vehicles putting their collective health at risk. Through our partnership with Byotrol24, we are able to fight back against these unwanted germs with the introduction of Turtle Wax Multi-Purpose Cleaner & Disinfectant,” said Laurie King, chief operating officer, Turtle Wax. “For more than 75 years, we have prided ourselves on providing drivers with innovative solutions to care for their vehicles both inside and out. In addition to sanitizing and disinfecting, this product is safe for use on interior car surfaces, from touchscreens to the steering wheel, but still provides the cleaning power customers expect from us.”

“We are thrilled to be working with a fantastic partner like Turtle Wax who can bring our germ-killing technology into the automotive segment,” said Mark Robertson, president, Integrated Resources International LLC. “Germs are everywhere, and we don't often consider the infection risk when stepping into our own vehicles. Together, we can provide drivers with the peace of mind knowing that they are now protected.”