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Urban Decay Renews Sponsorship Agreement with the Los Angeles Sparks

Partnership in 2024 WNBA season symbolizes the ongoing synergy between sports and beauty.

Color cosmetics brand Urban Decay has reignited its partnership with the Los Angeles Sparks. 
 
The renewed sponsorship deal is good for a second consecutive season.
 
“We are delighted to extend our partnership with Urban Decay for another season,” said Sparks president Christine Monjer. “Their commitment to championing women aligns perfectly with our mission as a team. With Urban Decay's support, we aim to elevate the WNBA experience for our fans while inspiring the next generation of athletes and makeup enthusiasts.”
 
The ongoing partnership between Urban Decay and the Los Angeles Sparks symbolizes the ongoing synergy between sports and beauty, highlighting the importance of diversity, inclusivity and self-expression, according to officials. 

‘Where Beauty Meets Game’ Campaign

The LA Sparks player tunnel showcases Urban Decay branding along with the partnership tagline “Where Beauty Meets Game,” celebrating the fusion of beauty and basketball, per marketers. 
 
As part of the sponsorship agreement, Urban Decay will continue to provide its high-performance makeup products to Sparks players.

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