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The assortment features a curated selection of the brand’s best-selling skincare and makeup essentials.
July 13, 2025
By: Melissa Meisel
Clean beauty brand Versed has expanded its retail presence into over 300 Ulta Beauty doors nationwide and online.
The assortment features a curated selection of the brand’s best-selling skincare and makeup essentials, all priced at $20.99 and under.
Said Kaitlin Rinehart, VP of merchandising, Ulta Beauty, “Since Versed’s debut over five years ago, we’ve been inspired by their mission to redefine beauty standards by delivering high-performance skincare and makeup options that are accessible and effective. We are thrilled to be a part of their next phase of growth, allowing even more beauty lovers to discover the brand’s viral makeup assortment, along with their bestselling skincare solutions.”
Launched in 2019 as the first digitally incubated drugstore brand to debut in mass retail, Versed has grown a loyal community through its data-driven, community-led approach to product development, officials said.
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