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Who Needs Gloves? La Toya Jackson Touts Hand Cream

Alessandro International finds a spokesmodel for its Dream Cream.

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By: TOM BRANNA

Editor

There’s star power and then there’s…something else entirely. La Toya Jackson was trotted out by Alessandro International to launch Dream Cream, a limited edition, luxury hand care product, at Beauty International trade fair in Dusseldorf.

The 100ml cream is housed in a container topped with 285 Crystallized-Swarovski Elements intended as a showpiece for the bathroom or boudoir, and is priced at about $250 at current exchange rates. It has a rich, soft texture, and is designed to endure multiple hand washings.

Some 1,500 jars will be carried at Alessandro salons and counters.

The vanilla, sweet almond and patchouli-scented cream contains diamond powder, malachite, shea butter, peptides and more; it’s Alessandro’s first high-end, luxury product. The project was sparked by a meeting between Jackson and Troska at an event in Munich, when Jackson complained to the hand care expert that all the creams and lotions she tried never seemed to last.

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