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Ushers in a new era of strategic growth and creative innovation.
February 26, 2025
By: Lianna Albrizio
Associate Editor
Winky Lux has appointed Lauren Bloomer as its new chief executive officer.
Officials say the strategic leadership transition comes as part of a carefully crafted vision led by co-founder Natalie Mackey, who will continue to drive the brand’s creative evolution as creative director.
“I have always believed that great leadership fuels creative innovation,” said Mackey. “After an extensive search for a visionary leader who shares our passion for redefining beauty, I am thrilled to introduce Lauren as our new CEO. This decision is a pivotal step for Winky Lux as we continue to grow while staying true to our core values of joy, playfulness and community.”
Bloomer brings more than 23 years of expertise in brand strategy, omnichannel growth and team leadership within the beauty and consumer goods sectors to her new position.
“I am honored to join a brand as spirited and innovative as Winky Lux,” said Bloomer. “Working closely with Natalie, whose creative vision has been the heartbeat of this company from day one, I look forward to building on our strong foundation. Together, we will further ignite the brand’s evolution, ensuring that every new chapter reflects our commitment to quality, creativity and fun.”
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