Yes To Names Jackel as CEO

Yes To Inc. tapped Ingrid Jackel as chief executive officer. In her new role, Jackel will oversee Yes To's further expansion of North American and international distribution, and work closely with the Yes To management team to further strengthen the brand. Jackel joins Yes To as the company has become a significant natural beauty brand in the food/drug/mass category with its products found in over 25,000 stores worldwide.

She joined the company from Physicians Formula, where she held a variety of positions including chief executive officer, president and chairwoman. Under her leadership, Physicians Formula established itself as one of the top ten fastest growing cosmetic companies in the food/drug/mass channel. Prior to joining Physicians Formula, she served in a variety of leadership roles in the US and France for cosmeceutical brands such as Avene, Elancyl and A-Derma of the Pierre Fabre Group.   

“How could I not say 'Yes To' this tremendous opportunity to nurture and expand such a unique and forward thinking brand? Yes To is a natural, on-trend, relevant yet irreverent platform that will be the ideal stage for first-to-market concepts and best in class innovation. I am extremely excited to share my passion for innovation and 20 years of experience with the entire Yes To team.”

“Ingrid's impressive track record as an innovator in the beauty category makes her the ideal leader for Yes To as we embark on the next phase of growth for the brand,” said Scott Potter, chairman of Yes To and managing partner of San Francisco Equity Partners.

Ido Leffler, co-founder, remarks, “We are lucky to welcome Ingrid to our Yes To family. I very much look forward to working with Ingrid to continue to build one of the most fun, dynamic natural beauty brands in the market.”