In honor of International Women’s Day, YSL Beauty has forged a three-year commitment to partner with Women’s Shelters Canada – marking the Canadian launch of the Abuse Is Not Love program. 

 

YSL Beauty and Women’s Shelters Canada will join forces to raise awareness about intimate partner violence. 

 

YSL Beauty created Abuse Is Not Love in 2020 to prevent and fight against intimate partner violence (IPV), a global issue experienced by one out of three women in their lifetime. Since its launch, the program has made a significant impact in educating young people about intimate partner violence and supporting grassroots organizations on a global scale. 

 

Today, this initiative continues to invest in resources and support for those in abusive relationships, while also providing tools for those looking to become allies, with a focus on identifying and understanding the nine key warning signs associated with IPV.

 

Established in 2009, Women’s Shelters Canada is a national voice for systemic change to end violence against women. Working together with YSL Beauty, this initiative will aim to give a voice to survivors, with an initial focus on youth communities as a key demographic for IPV both in terms of awareness and future prevention. 

Priority actions for 2024 include the following:

 

Providing financial support to empower Women’s Shelters Canada with education, prevention, awareness- raising, and resource-sharing initiatives, including educational conferences at three universities across Canada (with a focus on youth communities within key urban hubs: Toronto, Montréal and Vancouver);

 

Hosting internal training sessions for YSL Beauty and L’Oréal Canada employees to better understand the signs of abusive behavior, IPV, and resources available; and

 

Raising awareness through paid media campaigns including out-of-home advertising and social media.

 

“Shelters support women and children fleeing violence,” said Kaitlin Geiger-Bardswich, acting executive director of communications, development and grants, Women’s Shelters Canada. “At Women’s Shelters Canada, we support the shelters. Our overall goal is to work as a unified voice to end violence against women. We are excited to be working with YSL Beauty to amplify these efforts focused specifically on young people, which will contribute positively to driving systemic long-term change.”

YSL Beauty’s Abuse Is Not Love program supports nonprofit organizations around the world to educate people about the warning signs of abuse. The program’s global results to-date reflect a measurable worldwide impact via training (to better understand abusive behaviors and available resources), education and financial support. To date, 911,000 individuals have been trained via this program, and the brand has already provided over $4 million in funding globally to international organizations working to combat IPV.

 

“Whether it's physical, sexual, psychological, or financial abuse, IPV comes with warning signs which can help save lives,” said Juleah Love, global head of brand corporate engagement, YSL Beauty. “The Canadian launch of the Abuse is Not Love program will continue to extend our global reach and support our objective of training and supporting 2 million people worldwide on the signs of abuse by 2030. If we can all learn to recognize and understand the warning signs earlier on, it will be easier to step in, stop abuse and create a positive long-term social impact.”

 

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