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Yum Taps P&G Exec

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By: TOM BRANNA

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Yum Brands Inc.: named former P&G executive Kevin Hochman as president and chief concept officer of KFC US. Hochman, who spent nearly 20 years with the Cincinnati-based maker of brands such as Old Spice deodorant and body wash, will assume responsibility for driving overall brand strategy and performance of KFC in the US.

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