Packaging may not be the superstar of the personal care world, but the value of innovative design can bring to a brand can be limitless. In an age where ‘unboxing’ videos are tops draws on Instagram and YouTube, a product’s container is no longer a component, but rather a necessary tool for a product launch’s success.
Great packaging can reinforce ideals, champion social causes, and define a standard for every other product to follow. Successful innovation has put brands into the Zeitgeist, whereas poor execution has lead to epic flops.
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