It comes as no surprise to say that men are not the largest demographic in personal care. Even in today’s modern era, the vast majority of TV, radio, magazine, and social media ads are geared towards women.
However, there’s a surprising reality when it comes to gender and personal care: guys are more into their appearance than we think. A 2019 MINDBODY Wellness Index Report found that 39% of men prioritized grooming and selfcare — compared to 40% of women. What’s more, the Average Joe only spends $6 less a month than women do on personal care products.
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