Taking anti-dandruff shampoos to the next level – Piroctone Olamine

1.BACKGROUND AND MARKET DEMAND

Heat and humidity are recognized contributors to oily scalp and provide the ideal breeding environment for microorganisms known to trigger dandruff. By feeding on the scalp lipids, the microorganisms reduce the strength of the scalp, making it more vulnerable to external pollutants. Existing dandruff, dry scalp and scalp irritation, such as that initiated also by seborrheic dermatitis, is consequently exacerbated, creating a vicious circle for affected consumers.

The prevalence of dandruff and related scalp issues among men and women in warmer countries compared to those in Western Europe and the USA corroborates this phenomenon. Recent consumer studies by Clariant and Kantar-TNS1 rank dandruff and itchy scalp as the top hairrelated issues for respondents from China, Asia and south-east Asia. Oily scalp, itself often indication of seborrheic dermatitis, affects 49% of men and 35% of women in China, as opposed to 18% men and 20% women in France and 10% men and 13% women in the US². Dandruff and itchy scalp are big themes for women in Indonesia and Malaysia, with 37% and 79% respectively suffering from dandruff.

It is also evident from the research that scalp issues are common among wearers of a hijab, which could be attributed to the heat and moisture-trapping environment created under the material.


DOWNLOAD THE WHITE PAPER>>>>>