Eurotrends


  • No Great Barrier to Entry For These Sunscreens

    Sustainable sun care is becoming a hot topic following media reports that sunscreen formulas damage coral reefs. While the market leaders focus their efforts on other issues such as improving formulations, much of the response has come from smaller b…
    Imogen Matthews, Consultant 04.01.19

  • Actives | Functional Ingredients | Oral Care

    Eastern Europe Leads Gains in Oral Care

    Despite efforts by oral care brands to encourage consumers to extend their product portfolio, many Europeans do not follow a regular brushing routine as frequently as professionals would advise. Yet, across the region there has been a robust increase…
    Imogen Matthews, Consultant 02.01.19

  • The Bath & Shower Routine Is Getting Transformed

    Taking a shower or bath has long been a daily ritual that people take for granted and many tend not to pay much attention to the products they use. However, their indifferent attitudes are changing and Europeans are seeking products that complement t…
    Imogen Matthews, Consultant 01.01.19

  • Eastern Europe Leads Gains In the Oral Care Segment

    Despite efforts by oral care brands to encourage consumers to extend their product portfolio, many Europeans do not follow a regular brushing routine as frequently as professionals would advise. Yet, across the region there has been a robust increase…
    Imogen Matthews, Consultant 12.03.18

  • Makeup Sales Soar In Eastern Europe

    The European makeup market is one of the most successful categories in beauty, fueled by innovation in product concepts, formulations and packaging. It is a magnet for new indie brands, many only available online, that feed into consumer demand for p…
    Imogen Matthews, Consultant 11.01.18

  • Lackluster Hair Care Sales, But There Are Highlights

    European consumers are increasingly discerning about the beauty products they use and hair care is no exception. With product choices available for every hair type and condition, consumers are turning their attention to eco-inspired attributes, such…
    Imogen Matthews, Consultant 10.01.18

  • AP/Deo

    Eastern Europe Drives Deodorant Demand

    Europeans are looking beyond efficacy when choosing their deodorants and demanding natural, organic and sustainable formulations. It’s taken a while for this trend to catch on in this functional personal care category, but it is moving mainstre…
    Imogen Matthews, Consultant 07.02.18

  • Actives | Sun Care

    Sun Care Formulas Do More Than Protect Against UV

    As cosmetic scientists discover more about the damaging effects of UV, IR, blue light and pollution, European sun care brands are rushing to bring out products with greater all-round protection. Meanwhile, the segment is moving into new technolo…
    Imogen Matthews, Consultant 04.02.18

  • Hair Care | Personal Cleansers | Skin Care | Sun Care

    Boys Still Love Their Beards... and More Grooming Trends

    The European men’s grooming market is undergoing quite a change as both young and mature men look for ways to look good and enhance their appearance. The trend for beards is still strong, creating new opportunities for products that address bea…
    Imogen Matthews, Consultant 03.01.18

  • Actives | Functional Ingredients | Skin Care

    Eastern Europe Leads Skin Care Gains

    Multifunctional products, innovative formats and a growing desire for “clean” beauty, as well as a strong and still-growing interest in Asian brands and products, are driving trends in the European facial skin care market. The search for…
    Imogen Matthews, Consultant 02.01.18

  • Oral Care

    Personalization Expands Oral Care Opportunities

    European oral care habits are changing and becoming more targeted as consumers seek products to tackle particular issues such as discoloration, sensitivity, caries or gum disease. Brands have responded by launching innovative toothbrushes and to…
    Imogen Matthews, Consultant 12.01.17

  • Color Cosmetics | Functional Ingredients | Pigments | Polymers

    Online Beauty Trends Impact On-Counter Makeup Sales

    The rise of beauty bloggers and YouTubers is having a profound impact on the European makeup market and encouraging consumers to be bold in their product choices. Millennials are the main target, but already brands are looking to their younger sister…
    Imogen Matthews, Consultant 11.01.17

  • Hair Care

    Co-Washes and Shampoos Must Co-Exist in Europe

    European women like to wear their hair in natural styles; it’s a preference that is creating demand for natural hair care formulations and is also opening up the way for co-wash products that some consumers believe are gentler on their hair. Me…
    Imogen Matthews, Consultant 10.02.17

  • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

    A Healthy Approach To Natural and Organic

    Lack of agreement by the personal care industry on what constitutes a natural or organic formulation is not deterring European consumers from eagerly buying into the category. Increasingly, they are looking for so much more, such as free-from or cle…
    Imogen Matthews, Consultant 08.01.17

  • Fine Fragrance | Functional Ingredients
    When New Is Not Enough! Fine Fragrances Fall Flat

    When New Is Not Enough! Fine Fragrances Fall Flat

    Despite a flood of new launches, exciting new ingredient concepts and strategic marketing to attract new consumers, sales of European men’s and women’s fragrances fell flat last year. However, artisan/niche fragrances gained visibility an…
    Imogen Matthews, Consultant 05.01.17

  • Actives | Sun Care

    A Cloudy Forecast for Sun Care Sales

    The European sun care market is under pressure from other beauty products that are formulated to protect the skin from the dangers of the sun’s damaging rays. As UV protection is added to more products, including moisturizers, foundations, eye…
    04.03.17

  • Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

    Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

    Slowly but surely, European men are taking to grooming products in greater numbers, not just for functional reasons, but to look and feel better. The change has yet to be reflected in sales increases, but the signs are there, especially among image-c…
    Imogen Matthews, Contributing Editor 03.01.17

  • Europeans skip some steps in facial skin care routines

    European consumers are remarkably conservative in their choice of facial skin care products. Despite a proliferation of new formats flooding the market, many from Korea, Europeans have yet to embrace the multi-step regimen favored by other cultures.…
    Imogen Matthews, Consultant 02.01.17

  • Functional Ingredients | Personal Cleansers

    Russia Makes a Splash in Personal Cleansers

    Taking a bath may seem quaint to many people living outside Europe, but it is a favored ritual for those seeking some indulgent downtime in their own homes. As a result, sales of spa-inspired products are growing. And yet, shower gels and body washes…
    01.06.17

  • Actives | Functional Ingredients | Oral Care | Polymers

    Is Oral Care Connectivity A Cure for Cavities?

    European oral care routines are evolving slowly to incorporate more than just daily brushing with plenty of potential for consumers to use a wider portfolio of products for dental health. A recent trend for natural formulations mirrors that of other…
    Imogen Matthews, Consultant 12.01.16