Symrise Creates Scent for Essential Workers

By Happi Staff | 05.19.20

A comforting cologne to donate to those fighting COVID-19.

What does a hero smell like?  Symrise has crafted a special scent especially for those on the frontline of the coronavirus crisis.
 
A team of fine fragrance perfumers from around the globe participated in a special project to recognize and thank all the first responders who make lives better during this difficult time.  Each of the 19 perfumers added one ingredient to the unisex fragrance to create the Hero, a unisex eau de cologne that will be donated to frontline coronavirus heroes.
 


Symrise's Hero cologne was created for frontline workers.




























The fragrance was also created to contribute to the well-being of those who wear it, too, asserts Symrise, which is distributing the fragrance in the US, France, China, Singapore, Brazil and Dubai beginning today.

Hero eau de cologne interweaves ingredients from traditional eau de cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.

"We believe in the power of scent to touch our senses, our soul and the world," said Ricardo Omori, SVP Global Fine Fragrance. "That's why we've developed a fragrance for all the heroes who, with their  tireless and selfless efforts, are helping to fight the coronavirus crisis. Hero is our small token of thanks for the work they do."